Creator Economy, Influencer Marketing & The Pay Gap with LaToya Shambo

Advice for new content creators. In this episode, host Michelle Thames is joined by LaToya Shambo of Black Girl Digital to talk about the creator economy and what new creators need to know to succeed. LaToya shares some of her favorite things about influencer marketing and how business owners can leverage influencer marketing to elevate their businesses. LaToya Shambo's passion has always been business, and her interest has always been the Black female audience. The alignment of her purpose, both personally and professionally, allowed her to birth the award-winning BLACK GIRL DIGITAL, INC. and InfluencerLINKR (iLINKR), where the mission is to be a solution to equity wage disparities for Black and Multicultural creators in the influencer marketing industry. LaToya has worked in corporate America for over 15 years, from agencies, and ad networks, to brand direct, and while she gained a vast amount of experience and knowledge, nothing has brought her more satisfaction than building her own successful multicultural agency that services the Black and brown creator community. LaToya Shambo is on the rise as a thought leader in the Influencer Marketing space on Diversity & Inclusion. Recently seen in Bloomberg TV, Yahoo Finance, and has been featured in Forbes Culture, Ad Week, Fox Soul, Sheen Magazine, Apple News, and LA Times.——Black Girl Digital websiteFollow Black Girl Digital on InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.