Creator to Creators S3 Ep 25 Lovince McKenzie

Lovince Mckenzie is a musician who has been exploring the world of Afro Beat for the betterpart of the last ten years, floating back and forth between this passion and his work in the filmand Entertainment world, he has had the opportunity to work with people across the industry.Most recently Lovince Mckenzie has been making headway with his music, focusing on standingout as an Afrobeat artist to watch out for with origins from Kenya.Lovince Mckenzie’s new track “I Know You Know” is a project that blends his East AfricanHeritage with the style of Nigerian Afrobeat Sounds and the visual aesthetics of the AmericanWest. Reminiscent of the hit track “Calm Down” by Nigerian singer Rema, the song is brilliantand easy to listen to.“I Know You Know” is a song about connecting with someone you love. “It’s about whensomeone knows you so well that you don’t even have to tell them what's going on,” heexplained. “They just understand you.” The song praises this kind of relationship and the beautythat comes out of knowing your partner so intimately.Because Lovince Mckenzie is so heavily focused on cultivating collaboration and connecting hisown work with other cultures, it is easy to see how “I Know You Know” blends his personalbackground with the West African culture of Afro Beat. “I actually went to Nigeria to record thesong,” he said. “And then I went to Albuquerque, New Mexico to film the video with DanielZollinger of Sweetascinema, it is really a blend of all of these different amazing and richcultures.”Along with this drive to connect culture, Mckenzie is also hard at work to provide East Africanrepresentation to the Afro Beat community. “So many East Africans love this music,” he said.“But we really don’t have many notable Afrobeat musicians coming from that region. It feelslike a space that I can fill.” Mckenzie is doing just this, in making a name for himself andcreating music that is simply incredible.Following the release of “I Know You Know”, Mckenzie is excited about a collection of upcomingprojects. Fans can look forward to another new project that is set to release in August of 2023and can keep an eye out for some of Mckenzie ’s upcoming collaborations and video releases.“I’ve got a lot of performances coming up this year,” he said. “I am really excited to be workingwith some friends to get some things done in the US, UK as well as back in Africa. There are alot of shows and festivals in my future.”Be sure to stay tuned in to Lovince Mckenzie on various platforms for new music, visuals andsocial posts.WEBISTE: https://www.lovincemckenzie.com/SPOTIFY LINK:https://open.spotify.com/track/1kASsIBTNQGdMtQQEBmNrg?si=7a5f2b16a03d49b9YOUTUBE LINK: https://youtu.be/FRgdjjCbuZMINSTAGRAM: https://www.instagram.com/mckenzielovince/TIKTOK: https://www.tiktok.com/@lovincemckenzie?is_from_webapp=1&sender_device=pcTWITTER: https://twitter.com/lovimckenzieBecome a supporter of this podcast: https://www.spreaker.com/podcast/creator-to-creators-with-meosha-bean--4460322/support.