Creators Are Skipping Social… And Going Straight to TV

Creators are starting to skip social platforms entirely… and go straight to TV.Streaming — FAST and AVOD — is evolving quickly, and it’s no longer just “free junk TV.” It’s becoming a real destination for content, creators, and advertisers.At the same time, AI is leveling the playing field — giving small and mid-sized businesses the ability to compete with much larger brands in ways we haven’t seen before.In this episode, Matt sits down with Vikrant Mathur, Co-Founder of Future Today, to break down what’s actually coming in 2026 — from the rise of creator-led TV, to the maturation of FAST platforms, to how AI is reshaping advertising at every level.If you’re a marketer still thinking in terms of just Meta and Google… this one’s worth your time.Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.