Creators Over Reach: How to Rewrite Your Influencer Marketing

from Marketing Operators · host Cody Plofker, Connor MacDonald, and Connor Rolain

“Borrow cultural equity executed with real partnership compounds faster than anything built in-house.” What happens when a legacy brand like Lexus stops buying reach and starts buying culture? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) trace how Lexus is using Colin and Samir to reach an audience Lexus already has.One idea drives the partnership: reach your audience better. Cody argues AI generated UGC misses the point entirely. Connor Rolain reveals the four and a half percent lift from a recent cart upsell holdout test. Retention marketing gets the final word on why so few brands measure it properly. Powered By Motion Creative Benchmarks 2026 https://9ops.co/motionapp-creativebenchmarks2026Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Richpanel https://9ops.co/richpanel-mops Proppel https://9ops.co/weareproppel Operators Newsletter https://9operators.com/

Episode metadata supplied by the publisher feed · Published Aug 4, 2026

Embed this episode

Attribution link and audio player

Ready to play

Creators Over Reach: How to Rewrite Your Influencer Marketing

0:00 1:02:18

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Ələmdar Manafov Ələmdar Manafov Mən qarşıma çıxan suallara cavab axtarıram və hər kəs ilə paylaşıram.Sloqanım: Be PositiveSosial media hesablarım:Ələmdar ManafovINSTAGRAM və LİNKEDİN hesabı.Ələmdar Manafov known 8+ years Marketing Strategist | Branding & Digital Expert | Founder of Be Positive Company. He was born on 29th July, 1994 in Baku, Azerbaijan. Alamdar started his career at the age of 23 as a Social Media Advisor . He later started releasing his trainings on Social Platforms. He first released Personal Branding course in 2019.Alamdar is best known for his trainings on Instagram, Facebook. In November, 2020 Alamdar started to work with Big Companies. Then he created a YouTube channel which he uses for making videos and also to teach, provide tips, guide and help fellow Entrepreneurs to fit in the world. Tech Of The Future With AppSumo (Hosted by Chris Cownden) Christopher Paul Cownden Visionaries like you and I see the world differently—and deserve the right tech to match. Listen to the people behind our favorite AppSumo tools on the Tech Of The Future podcast including BIGVU, VistaSocial, Sessions, VBOUT, Castmagic and lots more. Listen out for exclusive deals and best practices for using these tools to your advantage as a podcaster, entrepreneur or content creator. Topics include ai, software, digital marketing, productivity, email marketing, content repurposing, podcast hosting, search engine optimization and podcast editing. Guests include: Jacob Bozarth, Richard Fallah, Blaine Bolus, Rob Winters, Melinda Wittstock, Kareem Mostafa, Dante Healy, Lisa Khera, Tonya Gossage, Jonathan Reid, JaMarr John Johnson and Austin Armstrong, SA Grant, Phil Better, Mike Cavaggioni, JaMarr John Johnson and Noah Kagan. Hosted by Chris Cownden in partnership with AppSumo.

Frequently Asked Questions

How long is this episode of Marketing Operators?

This episode is 1 hour and 2 minutes long.

When was this Marketing Operators episode published?

This episode was published on August 4, 2026.

Can I download this Marketing Operators episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!