Creators Reach the C-Suite, and the NBA Wants a Cut

Accenture and Whalar frame creator work for CEOs. Executives from both firms tell Digiday creator marketing is a C-suite conversation, a framing that would move budgets toward consultancy-led remits. (Digiday) NBA union presses for athlete input on brand deals. Digiday reports the NBA players' union is seeking a bigger say for players in brand deals, pushing sponsorship closer to creator-marketing norms. (Digiday) Cannes Film Grand Prix goes to ad-free AI ad. A businessline column notes this year's Film Grand Prix went to an ad for Anthropic's Claude, an assistant that promises not to show ads. (@businessline) Shashi Sinha exits Omnicom Media India after integration. Campaign India reports Sinha has departed following the Omnicom Media, IPG Mediabrands integration he helped steer, with succession still unsettled. (Campaign India) Publicis Groupe ANZ finance director Karen Colin-Thome dies. Publicis Groupe ANZ has announced the death of its long-serving finance director, who spent more than 35 years with the company. (Mumbrella, adnews.com.au) Also moving today: Under Armour teams with ‘Heated Rivalry’ star for new campaign (Marketing Dive) Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual (Digiday) D+ Research: Brands expand creator marketing strategies (Digiday) Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies (Digiday) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com