Creator's SPECIAL : Minimum Viable Creativity

It’s tough to be a creator. It’s even tougher to do it consistently. The hurdles to creation are many and the way around is usually the hardest route. The sight of others’ success in public weighs heavy like an anchor keeping us from going anywhere. If there’s an anchor weighing us down, the mass of that anchor is made up by perfectionism. I’m not a perfectionist. Far from it, in fact. This trait has proved contradictory to the norm in my professional industry planning events and travel for corporate clients. Every day I’m made aware that perfectionist qualities are something I shun, having done so over and over again for five years. But when it comes to creating, suddenly my standards morph. I become Steve Jobs creating the original Macbook, demanding nothing less than perfection. What does this say about the act of producing for public consumption? It means there’s something immensely scary about uninhibitedly tossing our creation out into the world. If we look to business we can find a way around this, and all it takes is a simple change in approach. Embrace minimum viable creativity.