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Nov 10, 2025 19 min

Credibility and Visibility: Why You Need Both to Progress

from Lead to Soar Hosted by Michelle Redfern and Mel Butcher

Competence alone doesn’t create credibility. Michelle and Mel reveal why visibility and credibility must work together if you want to be chosen for high-value work. They share how to talk about your achievements without the cringe, use language that lands with decision-makers, and demonstrate leadership that moves the business forward.Leaders choose people they know, respect, and trust. If the right people can’t see your impact, they can’t bet on you.In this episode• The leadership equation: visibility + credibility = opportunity• Strategic self-promotion that doesn’t feel gross — linking outcomes to business results• Why “busy” doesn’t signal credibility (and what does)• Positional purpose: what they pay you and your team to be famous for• How to advocate for yourself and your team with a business lens Leave a comment If this episode was useful, there are three simple ways to go further: Subscribe on Substack This is now the home of the Lead to Soar podcast. Subscribers get new episodes, curated guidance from the back catalogue, and written insights to help you navigate leadership and career decisions with sound judgement. Subscribe now Explore the Lead to Soar Network Lead to Soar is a leadership development network for ambitious women and for organisations serious about closing the leadership gender gap. Members get access to group coaching, practical leadership tools, and a network of women who are actively working on their careers. Explore Share the episode If this resonated, share it with a colleague, manager, or friend who might need it. Leadership is shaped by what we notice, name, and talk about. Share Get full access to Lead to Soar Podcast at leadtosoarpodcast.substack.com/subscribe

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Credibility and Visibility: Why You Need Both to Progress

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This episode was published on November 10, 2025.

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