Credit Anxiety: When Nobody Knows What AI Really Costs

What this episode covers

What happens when the entire software industry gets repriced on the cost basis of AI? When AI procurement agents are pitting your product against five competitors in real-time speed trials? And when every project management tool builds the exact same agent platform? Welcome to Unsolicited Feedback, where we dig into the messy realities of building in the age of AI. Brian Balfour (Founder and CEO of Reforge) and Aaron White (Founder of Appy.ai, Former CTO at Vendr) are in the thick of building AI tools and their companies for the AI era. In this episode, they pull back the curtain on a massive shift happening right now: The entire industry is scrambling to shift from "all you can eat subscription" pricing to credit-based models that few consumers understand and the secondary effects. Brian and Aaron also tackle the launch of Notion’s Agent platform and how it feels like every project management tool from Jira to Glean to Notion to Monday has the exact same strategy.

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Frequently Asked Questions

How long is this episode of Unsolicited Feedback?

This episode is 39 minutes long.

When was this Unsolicited Feedback episode published?

This episode was published on September 30, 2025.

What is this episode about?

What happens when the entire software industry gets repriced on the cost basis of AI? When AI procurement agents are pitting your product against five competitors in real-time speed trials? And when every project management tool builds the exact...

Can I download this Unsolicited Feedback episode?

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