Créer du lien avec vos clients grâce au branding émotionnel

from Loyoly Talks · host Loyoly

Dans cet extrait des Loyoly Talks, Sébastien Walbert d'Akrolab nous explique pourquoi une marque ne peut pas se contenter d’un bon produit ou d’un beau logo. Ce qui compte, c’est la capacité à créer un vrai lien avec ses clients. Il explique pourquoi une marque qui touche juste émotionnellement peut générer bien plus qu’un simple achat : de la préférence, de l’attachement, et de la rétention._______________________________________ L'invité du jourSuivez Sébastien sur LinkedIn_______________________________________ LoyolySuivez Loyoly sur LinkedIn & Instagram.Abonnez-nous à notre newsletter Customer Loop. _______________________________________ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on April 3, 2025.

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