CRISIS AS AN OPPORTUNITY – NEW CONCEPTS FOR SUSTAINABLE TOURISM

The tourism industry thrives on the power of eternal reinvention. The Alpine region is a good example for this. Since some time, we observe that architecture can be a fundamental part of a hotel's formula for success. On both sides of the Alps, an awareness of building culture has emerged - referring to architectural projects of high quality with a strong focus on regional identity and context. After all, how do you combine tradition with future for an authentic experience? Which recipes and strategies do you have to use in order to visually and structurally change from one generation to the next or to make a new start? How do deceleration and sustainability matter as marketing factors? And what opportunities result from the current pandemic situation for the architecture of hospitality and touristic facilities? We talk about all these questions with Peter Pichler of Peter Pichler Architecture.