Crisis communication examples – GERALD BARON | DMR #73

Gerald Baron is a specialist in emergency and crisis communications, with deep experience in working with government agencies and Fortune 100 companies.  You can find him over at agincourt.us Today on Digital Marketing Radio we discuss the following: Crisis communication examples How has the way that crisis communications are dealt with, evolved over the past couple of years? How do you deal with social media communication in a crisis? What communication management technologies assist with crisis management moving into 2015? Why every business that wants to be big need to interact with their customers online How to prepare to deal with natural disasters when they happen (from a social media perspective) Why now is too late when dealing with crisis Whether or not it is possible to deal with a crisis on social media without knowing all the facts Crisis management using a combination of Twitter and your own website Why you must be able to update your website yourself What software and technologies can assist with crisis management? How do you deal with engagement in a crisis? Why text and phone notifications are very important The use of social media monitoring tools in a crisis Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? A blog [WordPress.org] Twitter [A blog promotion tool] Also discussed: Not Without Salt [Popular blog by Gerald's daughter] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Instagram [Image based social network] Pinterest [Image based social network] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Most organizations don't understand that news has become a conversation. Embrace the change!