Crisis communications in the coronavirus era, with Ogilvy (Ep. 209)

PRovoke's Next 20 series examines the future of crisis communications in Asia-Pacific, in conjunction with Ogilvy. The discussion features Scott Kronick, CEO for PR & influence at Ogilvy Asia-Pacific, along with Ogilvy Singapore executive director Michelle Ang and Ogilvy PR SVP Simon Webb — who join PRovoke's Arun Sudhaman to explore how crisis communicators are dealing with the unprecedented impact of the global coronavirus pandemic — looking at such areas as the priority for communications over marketing, the human cost and the need for brands to step up without hesitation.