Crisis Management – A Revenue Growth Strategy? With Edward Segal [Episode 3]

Companies don’t generally think of crisis management as a revenue growth strategy, but every time crisis hits, revenue drops in most cases. The COVID-19 pandemic taught us rather harshly that the best time to prepare for a crisis was years ago. One can argue, of course, that COVID-19 is a fluke and nobody saw it coming, but when you come to think about it, the same thing can be said of most crises. Crisis management expert, PR consultant and journalist Edward Segal distills the art and science of crisis management in his book, Crisis Ahead, which lays out a game plan on how businesses can prevent crisis and deal with it when it comes. In this conversation with Doug C. Brown, Edward walks us through the basic concepts of crisis management and explains why it should be a primary concern of every business. They also touch on the power of public relations in creating credibility for your brand.