EPISODE · Mar 21, 2026 · 37 MIN
Crisis Management and the Politics of Messaging w/ Sarah Massey
from Frogmore Stew · host The Alliance Coalition
What really happens when political leaders face breaking news and nonstop media pressure? Former Capitol Hill communications strategist Sarah Massey explains how crisis communication works inside the Speaker’s office and how political messaging reaches voters across the country. She shares how social media reshaped political communication, changed bipartisan relationships, and helped turn politics into a faster and more visible public conversation. This episode offers a behind-the-scenes look at modern political communications, Capitol Hill media strategy, and the growing role of social media in political discourse. 00:00 Introduction 01:28 Capitol Hill Comms Career 04:18 Crisis Management on Capitol Hill 08:06 Daily Life in the Capitol 13:52 How Policy and Messaging Connect 19:19 Social Media and Political Identity 26:04 Congress and Polarization 33:04 Inside the ONE Campaign Sarah Massey Strategic Communications & Public Affairs Leader https://www.linkedin.com/in/sarah-swinehart-massey/ Also available wherever you get your podcasts: Apple Podcasts https://podcasts.apple.com/us/podcast/frogmore-stew/id1714820542 Spotify https://open.spotify.com/show/6pxy2KuAmOfHCOU7xFQHUj There's more stew on Substack! https://frogmorestew.substack.com/ Learn more about Frogmore Stew at https://www.frogmorestewsc.com/ On Instagram https://www.instagram.com/frogmorestewsc on TikTok https://www.tiktok.com/@frogmorestewsc Frogmore Stew is brought to you by The Alliance Coalition The Alliance Coalition works to redistribute power back to YOU, the voter. We do this by collecting data on belief systems, providing clear and digestible political information, history and trends, while building a community for those of us who feel politically unhoused. We encourage all to engage in shaping our state’s future and communicating our thoughts about how to do that productively. https://www.thealliancecoalition.org/
What this episode covers
What really happens when political leaders face breaking news and nonstop media pressure? Former Capitol Hill communications strategist Sarah Massey explains how crisis communication works inside the Speaker’s office and how political messaging reaches voters across the country. She shares how social media reshaped political communication, changed bipartisan relationships, and helped turn politics into a faster and more visible public conversation. This episode offers a behind-the-scenes look at modern political communications, Capitol Hill media strategy, and the growing role of social media in political discourse. 00:00 Introduction 01:28 Capitol Hill Comms Career 04:18 Crisis Management on Capitol Hill 08:06 Daily Life in the Capitol 13:52 How Policy and Messaging Connect 19:19 Social Media and Political Identity 26:04 Congress and Polarization 33:04 Inside the ONE Campaign Sarah Massey Strategic Communications & Public Affairs Leader https://www.linkedin.com/in/sarah-swinehart-massey/ Also available wherever you get your podcasts: Apple Podcasts https://podcasts.apple.com/us/podcast/frogmore-stew/id1714820542 Spotify https://open.spotify.com/show/6pxy2KuAmOfHCOU7xFQHUj There's more stew on Substack! https://frogmorestew.substack.com/ Learn more about Frogmore Stew at https://www.frogmorestewsc.com/ On Instagram https://www.instagram.com/frogmorestewsc on TikTok https://www.tiktok.com/@frogmorestewsc Frogmore Stew is brought to you by The Alliance Coalition The Alliance Coalition works to redistribute power back to YOU, the voter. We do this by collecting data on belief systems, providing clear and digestible political information, history and trends, while building a community for those of us who feel politically unhoused. We encourage all to engage in shaping our state’s future and communicating our thoughts about how to do that productively. https://www.thealliancecoalition.org/
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Crisis Management and the Politics of Messaging w/ Sarah Massey
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