Crisis PR : Where Balenciaga went wrong

An episode of the The Public Relations Podcast podcast, hosted by ThePublicRelationsPodcast, titled "Crisis PR : Where Balenciaga went wrong" was published on December 6, 2022 and runs 13 minutes.

December 6, 2022 ·13m · The Public Relations Podcast

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Summary

Balenciaga, the luxury fashion brand has been caught up in a firestorm of criticism after releasing some ill-judged images as part of its edgy marketing campaigns. It's the hot topic in the fashion world right now and raises some big questions for public relations and brand management. So where did it go wrong? What could they have done differently and how would you have handled a situation like this?

Episode Description

Balenciaga, the luxury fashion brand has been caught up in a firestorm of criticism after releasing some ill-judged images as part of its edgy marketing campaigns.

It's the hot topic in the fashion world right now and raises some big questions for public relations and brand management.

So where did it go wrong? What could they have done differently and how would you have handled a situation like this?

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