Cristy Garcia, CMO of impact.com: Three Key Ingredients of a Successful Partnership: Authenticity, Shared Goals, and Communication...

Episode Summary Collaboration between a company and a creative agency or a freelancer is inevitable these days. But finding a high-quality and trustworthy agency or an individual can be challenging. Thus, it is critical for any business to look for a team that invests in client-agency relationships. After all, a good relationship results in the desired end product. In the first episode of YouShouldTalkTo, our host Daniel Weiner welcomes Cristy Garcia. Cristy is the CMO of impact.com, the leading partnership management platform supporting the full life cycle of any partnership. Cristy and Daniel discuss what makes a good client-agency partnership, why big companies should consider partnering with smaller, independent agencies, and the most notable challenges marketers face today. Guest-at-a-Glance 💡 Name: Cristy Garcia 💡 What she does: Cristy is the CMO of Impact. 💡 Company: impact.com 💡 Noteworthy: Cristy's job as a CMO involves, as she explains, “driving pipeline bookings and brand awareness for the company, globally.'' 💡 Where to find Cristy: LinkedIn