Critical Insights to 2020 Industrial Marketing with Amber Cooleen

from Content Marketing, Engineered Podcast | TREW Marketing · host Wendy Covey interviews Amber Cooleen, IEEE GlobalSpec

How do engineers use content to make purchase decisions? Hear the most (and least) surprising findings from recent research conducted by IEEE GlobalSpec and TREW Marketing, Smart Marketing for Engineers: Critical Insight to Engage Engineers in a New Decade including focus on the Millennial engineer.

Episode metadata supplied by the publisher feed · Published Feb 27, 2020

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Critical Insights to 2020 Industrial Marketing with Amber Cooleen

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