Critical Mass Business Talk Show: 1600th Episode - Ric Franzi Interviews Angelo Ponzi, Fractional CMO & Author of 'The Strategy Blueprint' (Episode 1600)

Applauded as a seasoned marketer who focuses on what matters for companies: their brand, strategy, growth, and ultimately ROI, Angelo Ponzi has been a valuable asset to various businesses on a global and national scale. Angelo's experience spans from start-ups to mature companies and their services and products in all stages of their lifecycle, from inception to implementation. He's worked with B2B, B2C, and DTC brands, from semiconductors, manufacturing, and SaaS solutions to apparel, retail, and food/beverage, including ice cream. Angelo's senior-level experience in sales, marketing, branding, strategic planning, and market research is coupled with being a collaborative, detail-oriented, and holistic strategic thinker who puts his client's needs first and believes strongly in using market research to better understand the market dynamics in which a client competes. He thinks outside the box and creates whole new ways of thinking. An exceptional marketer and brand expert, he is dedicated, ethical, and devoted to delivering a successful outcome for every client. Angelo's "superpower" in delivering success is his grasp of market research and using the insights it yields to develop successful strategies and plans. He is comprehensive in everything he does and has had years of management and on-the-ground experience in all aspects of marketing. When not at work, Angelo enjoys hiking, golf, traveling, and many other activities with his wife and three grown children. He is also a musician and has played in bands since he was young. He even played with 80's rockers Eddie Money, Mike Reno of Loverboy, and Alex Ligertwood of Santana. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.