EPISODE · Dec 15, 2022
CRM Agnostic ROI is POSSIBLE
from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development
In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that specializes in ROI analysis for Digital Marketing. What you'll learn in this podcast: How to develop an ROI analysis practice/strategy, even without a CRM What is the TRUE definition of ROI in healthcare digital marketing How to leverage, structure and democratize data to drive better decisions
What this episode covers
In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that specializes in ROI analysis for Digital Marketing. What you'll learn in this podcast: How to develop an ROI analysis practice/strategy, even without a CRM What is the TRUE definition of ROI in healthcare digital marketing How to leverage, structure and democratize data to drive better decisions
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CRM Agnostic ROI is POSSIBLE
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