CRM Automation Success in Recruitment for Non-Tech Founders to Scale Niche Firms with Holly Langley

Welcome to The Engine - Founders' Stories Podcast. Host Donna Owen chats with Holly Langley, founder of RE:STACK, a company helping recruiters get more from their tech. Holly shares how she went from nannying to leading a niche CRM consultancy. She talks about the power of saying no, building a strong team, and learning cash flow the hard way. With honesty and humor, Holly shares her journey, her lessons, and what it really takes to grow a business in a space few people understand.Holly isn’t just a founder; she’s focused on making tech work better for recruiters. Her path from childcare to leading a CRM consultancy shows how passion and logic can build strong tools. Her belief in finding a niche and leading with purpose is helping change recruitment tech.Holly worked in ops at a recruitment agency before starting RE:STACK, a firm that helps agencies use their tech better. At RE:STACK, she focuses on automation and smart tools to improve systems. She uses her real-world experience to solve common tech problems in recruitment.Key Takeaways:Starting RE:STACK: Holly shares why she built a tech-focused consultancy.Saying No Pays Off: How turning down work helped her grow faster.Cash Flow Lessons: Learning the hard way about managing money.Team Growth: Building a strong, fun team with clear roles.Content That Works: Why adding value helped grow her brand.Additional Insights:Niche Tech Help: Holly explains how RE:STACK supports Bullhorn users.Startup Truths: The highs and lows of growing with little money.Learning Fast: Mistakes that taught her to lead and plan better.Leading with Heart: How her energy and belief shape her team.Big Goals Ahead: Why she’s thinking bigger for RE:STACK’s future.Here are a few quotes from the episode:“Find a niche, own that niche, and stick with it.” – Holly“Running a business is the best and hardest thing I’ve done.” – Holly“Add value first, even if they don’t need you yet.” – HollyJoin Holly as she shares how focus, fun, and smart systems are helping recruiters get more from their tech and grow stronger in their niche.Episode Highlights[00:00] - Teaser[01:33] - Meet Holly Langley: Founder of RE:STACK and CRM Expert[02:45] - What RE:STACK Does: Helping Bullhorn Users with Tech[03:45] - Saying No to Stay Focused: Why It Pays Off[04:50] - From Head of Ops to Automation Lover: The Bullhorn Story[06:29] - School Days to Startup Drive: Holly’s Early Years[09:33] - First Career as a Nanny: Building People Skills[14:19] - From Nanny to Recruitment: The Office Leap[18:48] - Leaving the Job: Starting RE:STACK with No Plan B[22:13] - Startup Struggles: The Fish & Chips Cash Flow Story[24:45] - Too Many Clients: Fixing Internal Systems and Planning[26:41] - Leadership Style: Fun, Equality, and Team Building[29:58] - Office Culture: Mice Phobia and Bridesmaid Dresses[32:42] - Funny Moments: Glastonbury and Bullhorn Merch[34:09] - Content Strategy: Why Giving Value Built the Brand[39:39] - Looking Ahead: RE:STACK’s Team and Training Plans[42:13] - Big Vision: Agency Acquisitions and System Success[44:08] - Advice to Founders: Niche, Belief, and Cash Flow PlanningFOLLOW THE GUEST:LinkedIn Accounts: Holly Langley: