CRM systems are not designed with users, and particularly sales users, in mind - Interview with Justin Vaillancourt of Dooly

Today’s interview is with Justin Vaillancourt is the Chief Technology Officer and co-founder of Dooly, a CRM automation software provider that is making the use of Salesforce fast and painless. Justin joins me today to talk about the findings from their recent research (Dooly Sales Happiness Index - Key Findings November 2021), what they mean, the problem with most CRM systems and why you should make sure your company culture is product driven. This interview follows on from my recent interview – Introducing Punk XL Part Two – Interview with Karen, Sandra De Z, Richard, Sandra T and Ari – and is number 413 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.