CRMs Don’t Manage Relationships

from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, stand in awe of software. But are marketing and sales leaders over reliant on automation? It takes time and memories to build connections like trust and respect. CRMs can record activities, but can they track relationships? Aren’t empathy, understanding, and mutual benefit impossible to measure in any software, CRM included? Join us for a hearty dose of rethinking! You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Apr 25, 2023

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CRMs Don’t Manage Relationships

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This episode was published on April 25, 2023.

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