CRO 2023: ¿acumular estímulos o simplificar la experiencia? w/ Blanca Calero, José Carlos Cortizo & Ricardo Tayar [265]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En este programa decidimos recuperar la mesa sobre #CRO, Conversion Rate Optimization, que tuvimos en nuestro último evento #NEXTConversion. Nos acompañaron, la CRO Manager de la agencia de desarrollo Ebolution, Blanca Calero; al CMO y socio de Product Hackers, José Carlos Cortizo, y al CEO de Flat 101, Ricardo Tayar. Charlamos sobre los difusos límites entre growth y CRO, cómo detectar que algo está haciendo caer la conversión, mejores prácticas y cómo salirse de ese ABC de mejores prácticas para diferenciarse, ahora que ya casi todos cumplen los básicos. Enlaces de interés: ⭐Curso de Ecommerce Specialist de M4C Academy: https://campus.marketing4ecommerce.net/p/curso-ecommerce-specialist?coupon_code=PODCAST ⭐Patrocinador del programa: Candee https://www.wearecandee.net/we-are-viko/ Consigue tu invitación para #NEXTPeakSeason: https://marketing4ecommerce.net/next/

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CRO 2023: ¿acumular estímulos o simplificar la experiencia? w/ Blanca Calero, José Carlos Cortizo & Ricardo Tayar [265]

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