CRO Strategies and eCommerce Insights with Adam Pearce

In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events. With a wealth of experience in conversion rate optimization (CRO) and over 80 eCommerce events under his belt, Adam shares his expert insights on the current e-commerce landscape, the importance of CRO in 2024, and practical tips for brands looking to optimize their online presence and maximize their event experiences.   Here’s a glimpse of what you’ll learn: Understanding the Current E-Commerce Landscape What is CRO and Why It Matters in 2024 Prioritizing Changes Onsite: Tackling a Long To-Do List Measuring Website Optimization: Key Metrics to Watch Hiring the Right Agency: Essential Questions to Ask The Power of Events in eCommerce Maximizing ROI from eCommerce Events BFCM Preparation Tips Best and Worst Experiences in Merchant Interactions Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.