Croatia, Chartering, and the Rise of a World-Class Boat Show

Host Kristina Hebert sits down with Milan Sangulin, director of the Biograd Boat Show, to explore how a small Croatian town of just 5,000 residents became home to one of Europe’s most successful international boat shows and a major gateway to the world’s yacht charter industry. Milan shares the show’s remarkable growth from a modest open house in 1999 to a record-setting event that has thrived through economic downturns and the pandemic by prioritizing exhibitor partnerships, simple logistics, and meaningful networking opportunities. Kristina and Milan also discuss the unique atmosphere that blends business with a festival-like experience, where Croatia’s renowned hospitality and vibrant nightlife become an extension of the show itself, fostering lasting relationships long after the exhibition halls close. They conclude with a look at the future of marine events, including expanded B2B opportunities, enhanced meeting programs, and technology designed to connect exhibitors and attendees more effectively year-round.Wards Marine Electrichttps://www.wardsmarine.com/Wards Way YouTube Channelhttps://www.youtube.com/@WardsWay75