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Crocs: Ugly Chic oder einfach nur gutes Marketing? episode artwork

EPISODE · Sep 29, 2025 · 8 MIN

Crocs: Ugly Chic oder einfach nur gutes Marketing?

from Marketing-GeschichteN

#47 Für die einen sind sie die bequemsten Schuhe der Welt, für die anderen ein schickes Mode-Statement und für wieder andere einfach nur hässlich – Crocs. Kein anderer Schuh scheint die Gemüter so zu spalten wie die Plastikschlappe. In dieser Folge schauen wir und daher genauer an, was hinter dem Hype um Crocs steckt. Welche Marketing-Maßnahmen haben zum Durchbruch der Schuhe geführt und welche Rolle spielten dabei Stars und Sternchen, wie Justin Bieber, Poste Malone und Bad Bunny? Podcast-Host*in gesuchtMöchtest du mich im Dezember vertreten? Dann schreib mir bis zum 10. Oktober 2025 eine E-Mail mit einem Themenvorschlag. Erwähnte Artikel: Ganz viele Löcher, Süddeutsche Zeitung, abgerufen am 28.9.25Zum LinkedIn-Newsletter Nik's NeuesDanke fürs Zuhören! 💞Folg' oder bewerte den Podcast im Player deiner Wahl.☕️ Zur Kaffeekasse🤳 Instagram: @marketinggeschichten✍️ Newsletter: Podcast ohne Kohle🗒️Blog: https://guterdinge.blog/💌 Kontakt: [email protected], Produktion, Schnitt und Recherche: Nadine von Piechowski Musik: Audiojungle  Hosted on Acast. See acast.com/privacy for more information.

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Crocs: Ugly Chic oder einfach nur gutes Marketing?

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