EPISODE · Jun 19, 2024 · 49 MIN
Crooked Creek Winery with Shannon Cooney: Building community and quality wine.
from The Business of Whats Next · host Shannon Cooney
Key Points:Shannon discusses how he and his wife became interested in winemaking through visits to California vineyards and eventually purchased a small winery in IllinoisHe talks about the challenges of learning winemaking and establishing quality wines in a young Illinois wine regionShannon sources grapes locally and discusses partnerships with grape growers in Southern IllinoisHe shares the journey of experimenting with wines and developing signature varieties like the roséEducation of customers through tastings and expanding palatesTwo locations for the winery business are described, providing different experiencesChallenges of scaling production and distribution as a small, local winery Shannon's efforts to develop downtown Centralia, Illinois through real estate and attracting businessesHe talks about mentoring local high school students through an entrepreneurship program Shannon CooneyCrooked Creek WineryFacebookInstagram Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp
What this episode covers
In the episode, we talk with Shannon Cooney, the owner and winemaker of Crooked Creek Winery in Centralia, Illinois. Shannon shares the story of how he and his wife became interested in winemaking through visits to vineyards in California. They eventually decided to purchase a small winery in Illinois. Shannon discusses his journey of learning winemaking and establishing the quality of wines produced in Illinois. He highlights successes like their signature rosé and the challenges of scaling a small, local winery business. Shannon also shares his passion for growing the professional community in Centralia by supporting the creation of more lively spaces like a brewery, boutiques, and restaurants to attract entrepreneurs and retain local talent.
NOW PLAYING
Crooked Creek Winery with Shannon Cooney: Building community and quality wine.
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m