Cross 13 - Marketing und Vertrieb

from Cross-Marketing - Das Kreuz mit dem Marketing · host P&P Studios Audio-Agentur / Green-Navi-Marketing / 24pFilm

In dieser Podcastfolge geht es um 2 Abteilungen im Unternehmen, die oft als Antagonisten auftreten anstatt zusammenzuarbeiten. Gemeint sind "Marketing" und "Vertrieb". Anita Schullerbauer, Tom Faupel und Stefan Nierwetberg besprechen die Gründe dafür und die Möglichkeiten, wie es besser gehen kann. Hier die Links zu dem in dieser Folge genannten Buch und den Podcasts: Buch: "Marketing und Vertrieb" von Peter Winkelmann bei seko-online.de Podcast: "B2B Hero" Podcast: "CX Inside" – Customer Experience mit SAP Wer mehr zu den Drei Gastgebern und ihren Firmen wissen möchte, bitte schön, hier geht's lang: Anita Schullerbauer - www.green-marketing-navi.de Stefan Nierwetberg - www.ppstudios.de Tom Faupel - www.24pfilm.de

Episode metadata supplied by the publisher feed · Published Mar 13, 2025

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Cross 13 - Marketing und Vertrieb

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