Cross 16 - Was Marken spürbar macht – Emotion und Neuromarketing á la Lindstrom

from Cross-Marketing - Das Kreuz mit dem Marketing · host P&P Studios Audio-Agentur / Green-Navi-Marketing / 24pFilm

In dieser Ausgabe des Podcasts "Crossmarketing" bleiben Anita Schullerbauer, Tom Faupel und Stephan Nierwetberg wie schon in Folge 15 beim Thema "Neuromarketing". Ausgehend von den Thesen des Neuromarketing-Experten Martin Lindstrom spüren die Drei den Möglichkeiten nach, Marken und Unternehmen sowie deren Produkte und Dienstleistungen "sinnlich" erlebbar zu machen. Hier die Links zu den im Podcast angesprochenen Büchern von Martin Lindstrom: Buyology von Martin Lindstrom - gebundenes Buch | seko-online.de Lindstrom, M: Brand Sense - Buch | seko-online.de Small Data von Martin Lindstrom Company - Taschenbuch | seko-online.de Wer mehr zu den Dreien und ihren Firmen wissen möchte, bitte schön, hier geht's lang: Anita Schullerbauer - www.green-marketing-navi.de Stefan Nierwetberg - www.ppstudios.de Tom Faupel - www.24pfilm.de

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Cross 16 - Was Marken spürbar macht – Emotion und Neuromarketing á la Lindstrom

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