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Cross 6 - Was darf Marketing? episode artwork

EPISODE · Oct 24, 2024 · 17 MIN

Cross 6 - Was darf Marketing?

from Cross-Marketing - Das Kreuz mit dem Marketing · host P&P Studios Audio-Agentur / Green-Navi-Marketing / 24pFilm

In dieser Folge von "Crossmarketing" sprechen und diskutieren Anita Schullerbauer, Tom Faupel und Stefan Nierwetberg darüber, was Marketing für Marken und Unternehmen rechtlich und ethisch darf und ... ob sich immer daran gehalten wird. Außerdem blicken Sie auch auf die eigene Berufsgruppe: welche Verantwortung tragen Marketeers heute bei der Gestaltung Ihrer Werbemittel ? Nicht lesen ;-),  reinhören !!! Hier sind die Links zu den in der Episode gennanten Marken und ihren guten Beispielen: Patagonia: https://eu.patagonia.com/de Patagonia - Worn Wear: https://wornwear.patagonia.com/ The Body Shop: https://thebodyshop.de/pages/community-fair-trade IKEA - Zweite Chance: https://www.ikea.com/de/de/customer-service/services/buy-back/   Wer mehr zu den drei Gastgebern und ihren Firmen wissen möchte, bitte schön, hier geht's lang: Anita Schullerbauer - www.green-marketing-navi.de Stefan Nierwetberg - www.ppstudios.de Tom Faupel - www.24pfilm.de

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Cross 6 - Was darf Marketing?

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