CrossFit Director of Marketing: Keith Knapp

Keith is a passionate CrossFit enthusiast, garage gym athlete, affiliate owner, affiliate member AND Director of Marketing for CrossFit. More importantly, he's a husband and father of FOUR! We'll talk CrossFit marketing, affiliate needs and the future of fitness.00:01:20 Keith has been CrossFitting since 2008.00:02:09 Keith's fitness background00:04:48 Keith and his wife coach High School Track & Field and CrossCountry00:07:56 How Keith landed his job at CrossFit00:09:05 Keith's marketing & advertising background00:10:34 Why Keith is passionate about CrossFit00:14:40 Will Keith leave us?00:15:17 Looking at CrossFit management through a microscope00:17:27 Room for violent disagreement00:18:11 The life cycle of CrossFit - early adopters vs early majority00:20:25 Googling CrossFit - SEO00:22:01 Working with online detractors00:23:26 Is Keith Knapp leaving CrossFit?00:23:50 Hiller is listening00:24:19 What about the CrossFit Journal 00:29:10 Marketing to CrossFit newbies00:30:00 300million people age 20-39 working out regularly NOT doing CrossFit00:32:21 Keith finally identified as a CrossFitter00:33:40 Standardizing the recruiting process at CrossFit affiliates00:35:39 The first 90 days at Diablo00:37:57 Knock and the door will open - getting feedback from members00:39:14 How CrossFit thinks about marketing to bring people into affiliates00:40:13 Defending the brand in Google searches00:43:12 Improving CrossFit's search rankings and capturing leads00:44:08 Marketing CrossFit on YouTube and Social Media00:46:34 Mechanics and consistency FIRST00:48:17 Maintaining our unique affiliate cultures00:49:06 Managing affiliates to improve the client experience00:51:25 The No-Sweat Intro and partnering with other affiliates00:58:29 Follow and like CrossFit YouTube videos!00:59:53 Using Google Maps for new customers01:02:00 Google Reviews01:05:42 Shout out to Hiller and Charlesworth01:06:31 Excited for the future for CrossFit Affiliates