CrossFit's New CEO, Zwift Buys Rouvy, Tally Health Gets Acquired episode artwork

EPISODE · Apr 30, 2026 · 2 MIN

CrossFit's New CEO, Zwift Buys Rouvy, Tally Health Gets Acquired

from Fitt Insider

April 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: CrossFit appoints Bruce Edwards as CEO, former COO bringing experience from barre3 and Planet Fitness to stabilize brand amid HYROX competition Zwift acquires Rouvy combining gamified training with real-world routes, consolidating cycling stack after raising $600M+ and expanding into hardware Infinite Epigenetics acquires Tally Health co-founded by David Sinclair, creating vertically integrated platform across epigenetic testing and consumer longevity   More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]

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CrossFit's New CEO, Zwift Buys Rouvy, Tally Health Gets Acquired

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