Crossing Provinces, Not Profits

Nova Scotia and Ontario just struck a deal letting craft brewers sell directly across borders—but don’t expect a beer boom just yet. While Ontario brewers like Steve Pilotto are thrilled and already seeing orders pour in, Nova Scotia brewers are more skeptical. Co-founder Joshua Counsil calls it “rather indifferent,” noting customers care more than brewers do, and without serious marketing, sales won’t skyrocket. Andrew Tanner of the Craft Brewers Association points out that some brewers were already shipping anyway—and that bigger issues like taxes and markup rates matter more. In fact, Pilotto jokes it’s easier to export to Europe than to other Canadian provinces, highlighting just how complicated domestic trade can be. The deal opens a door, but real growth hinges on standing out—not just crossing a line. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/a70f98c1aad677a8