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EPISODE · Jan 6, 2023 · 14 MIN

Crossing the Chasm: Book Review

from Product Thinking · host Kyle Evans

Crossing the Chasm by Geoffrey Moore is a classic for good reason. The principles are as relevant today as they were 20 years ago. And while the companies continually change, the need to understand that our marketing, sales, and product development need to adapt in order to meet the needs of the right group of customers at the right time will always be constant. It’s easy to get lost in our current customers, especially for early technology products. But by keeping the chasm in mind, and understanding we need to adapt our products (and companies) to cross the chasm and reach the mainstream, we can avoid becoming another body in the void. Don't forget to subscribe at productthinking.ccWeekly newsletter: Crossing the Chasm: Book ReviewOr just want to leave a tip: buy me a coffee?Twitter: @kylelarryevans and @producthinking and @prod_by_designTikTok: @producthinking ★ Support this podcast ★

Episode metadata supplied by the publisher feed · Published Jan 6, 2023

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Crossing the Chasm by Geoffrey Moore is a classic for good reason. The principles are as relevant today as they were 20 years ago. And while the companies continually change, the need to understand that our marketing, sales, and product development need to adapt in order to meet the needs of the right group of customers at the right time will always be constant.

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Crossing the Chasm: Book Review

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