Crowdfunding For Wonky Fruit & Veg – Emilie Vanpoperinghe, OddBox

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Emilie Vanpoperinghe from OddBox about how she raised £530k through crowdfunding for her mission driven wonky fruit and veg business, how she used clever commercial terms to fund the business in the early days and how offering advanced subscriptions helped her get cash in the bank fast. Oddbox is London’s first wonky fruit and veg box subscription service, reducing food waste by sourcing slightly imperfectly shaped produce directly from farms, and delivering them directly to customers. As a business with a purpose, it was crucial that Emilie secured investors that shared her values. In this episode, you'll discover... How crowdfunding can build brand awareness and encourage your customers to be your strongest ambassadors Why using clever commercial terms can give you the funding you need in the early days of the business How to use advanced subscriptions on your funding round to get cash in the bank faster For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/