Crowdfunding success and getting a product to market with Tina Chen, HumaniTea

Send us Fan MailTina Chen is the founder and chief tea officer at HumaniTea which sells ready-to-drink cold tea latte drinks made with natural and ethically-sourced ingredients.HumaniTea is a social enterprise and commits 5% of profits to support wellbeing and sustainability initiatives. Tina was originally inspired by the Taiwanese bubble tea concept and the British tea drinking culture while studying her MBA at Imperial College London.She tells Heidi about HumaniTea's journey from idea to brand to a need to rebrand because of trade mark opposition. Then, agains the odds, Tina ran a successful crowdfunding campaign securing over £13,100 from over 100 backers earlier in 2020.Tina also covers how she's found suppliers and sourced her ingredients,  HumaniTea's wellbeing and sustainability fund and getting her products to market. Support from Cambridge Social Ventures and from Heidi herself has been invaluable too and Tina describes why.What next?HumaniTeaHeidi's new book shares everything she knows about impact measurement and management – and how to implement it in your organisation. Order your copy of Impact First – The Social Entrepreneur's Guide to Measuring, Managing and Growing Your Impact at https://www.makeanimpactcic.co.uk/my-book-impact-firstSupport the showHi, I'm Heidi Fisher, the host of the Make an Impact Podcast.  I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have. I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn't become an additional burden.  I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples' lives. You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you'd like to find out more about working with me.