Crowdfunding Using Kickstarter for an Accelerated Go-To Market Strategy - with Khierstyn Ross

Marketing Strategies Revealed in this Episode: What Kickstarter is and how exactly it works The criteria that a business must meet in order to launch a kickstarter campaign Who Kickstarter is for The main reasons that a business should consider launching a kickstarter campaign and what they have to benefit from launching one Examples of companies that we may all be familiar with that have launched successful Kickstarter campaigns that have then gone on to do very well