Crowdsourcing Company Values: A Modern Approach to Building Trust and Culture

What happens when leaders co-create culture with their teams? Christy Pretzinger shares how crowdsourcing values builds trust, strengthens engagement, and keeps people at the center of growth. A conversation about intentional leadership, self-awareness, and the small behaviors that shape a thriving culture.How crowdsourcing your values builds alignment, trust, and cultural ownershipWhy partnering with your team—rather than leading from a silo—creates stronger resultsA simple framework for becoming a more self-aware, people-first leaderShow Guest: Christy Pretzinger is CEO of WG Content and creator of The BETTER Leader Project, focused on building people-first cultures and self-aware leaders.Support the showJill Griffin, is a leadership and career strategist, executive coach, and host of The Career Refresh podcast. She works with high achievers to strengthen their leadership, navigate career transitions, build effective teams, and create what’s next.With 20+ years of experience at companies like Coca-Cola, Microsoft, Hilton, and Martha Stewart, Jill brings a practical, real-world lens to leadership, decision-making, and career strategy. Visit GriffinMethod.com to learn more about working together:The Next Era Leader An 12-week cohort for women leaders ready to expand their capacity and lead through complexity with clarity and intentionExecutive Coaching & Leadership Advisory 1:1 strategic partnership for leaders navigating growth, transition, and what’s nextConnect with Jill for Leadership Development for Organizations and Speaking & WorkshopsInstagram: @JillGriffinOffical