Crucial Talks Episode 1 Identity Drives Behavior

This is episode 1 of the Crucial Talks Podcast and discusses how identity drives behavior.  Since the industrial revolution, there has been a focus on scientific management.  Including the management of people.  Fredrick Taylor's idea of scientific management has resulted in if-then thinking when dealing with people.  Later, the Social Identity Theory and Self-Categorization Theory were introduced and gave us a way to view human behavior by considering the identities we adopt to deal with the world around us.  This explains a lot about how we interact with people and how we use self-talk to change our behavior and performance.  The stories we tell ourselves can be very powerful precursors to success!