Cruising with Jefferson's Bourbon

from WhiskyCast · host Mark Gillespie/CaskStrength Media

Jefferson's Ocean Bourbon is known for being aged at sea, and now, a new partnership between Jefferson's and Holland America cruises will see 11 cruise ships carrying barrels of Jefferson's on board during their voyages around the world. After the whiskey is bottled, it'll be sold on board each ship. We'll talk with Jefferson's co-founder Trey Zoeller about the partnership on this week's WhiskyCast In-Depth. In the news, Pernod Ricard and Brown-Forman are discussing a potential merger that could see Jack Daniel's and Jameson under the same ownership. We'll have all of the details on this week's WhiskyCast.

Episode metadata supplied by the publisher feed · Published Mar 30, 2026

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