EPISODE · Apr 11, 2025 · 14 MIN
Crunching the Big Numbers: CLTV & CAC for Smart Business Growth
from Big Bad Marketing Podcast · host Big Bad Marketing
Now that you've got the basics down, let’s level up with some key metrics that drive growth: Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC). In this bonus episode, we explain what these numbers really mean, why they’re crucial for scaling, and how to use them to supercharge your profits—no math degree required!
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Crunching the Big Numbers: CLTV & CAC for Smart Business Growth
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This episode was published on April 11, 2025.
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