Crushing the Chaos in Client Communications

Today I am talking about crushing the chaos in your client communications. I want to direct your attention to the idea of automating as many of your client communications as possible. I realize that automating client communications can be a cringe-worthy topic for many lawyers. There is a belief system that says, “Hey, I can't automate communications! There's a relationship component that's really where those increased referrals come from.”    Yes, client communication gives you an opportunity to be a rock star, but lawyers are learning that there's a differentiation that comes from having a really solid communications process for your clients.   Tune in to find out exactly what the difference is. In this episode we discuss: Automating as many of your client communications as possible. How creating a drip campaign is an opportunity for you to eliminate confusion for your clients.  Instilling more confidence in your clients by building processes, systems, and structure. Adding personal connection in a way that doesn't require personal activity. Ensuring that you are communicating with your client. Adding value by overdelivering through additional support materials and education to possibly generate additional or future work.   Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.  Contact Info:   www.LawFirmMentor.net Client Avatar Podcast – Who Are Your Clients?  https://www.youtube.com/watch?v=4l7MI7JUL_4    How To Deal with Difficult Clients Podcast – Keep Your Difficult Clients?   https://www.youtube.com/watch?v=Dx8kqWXE3cI    Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor     Snippets   00: 21: 27 (31 Seconds)  You know, whatever it is that you do, I want you to be thinking about your communications with your client as a way of doing three things. One, helping them to feel so supported by the level of education, information, guidance, and support you're offering that you're offering something in excess of what is minimally required by your retainer agreement. OK? You should always be looking to overdeliver for the value you're charging a client. Second, think about it as a way to generate more work from the existing client, right?