EPISODE · Aug 25, 2026 · 1H 12M
Crux Co-Founder & CEO Alfred Johnson
from Watt It Takes · host Emily Kirsch, Marta Alvarez, Kendall Cody, Alfred Johnson
For more than a decade, the federal government's biggest tool for accelerating clean energy hasn't been a grant or a loan. It's been the tax code. Tax credits have driven the buildout of wind, solar, and now a much wider range of technologies, like storage, nuclear, and advanced manufacturing. But there's a catch: most of the companies earning those credits don't have enough tax liability to actually use them themselves. A clean energy developer can be sitting on tens of millions of dollars in value that's slowly losing worth simply because they can't cash it in. In 2022, the Inflation Reduction Act tried to fix that by making these credits transferable for the first time ever — sellable directly, for cash, to a company that can use them. It created a brand-new, multi-billion-dollar market overnight, with no playbook and no established way for buyers and sellers to even find each other. Our guest today set out to build the infrastructure this new market needed. Alfred Johnson is the Co-Founder and CEO of Crux, an AI-native capital platform for clean energy and manufacturing infrastructure. Crux got its start in transferable tax credits, and has since expanded into tax equity investment and debt origination, leveraging software, data, and AI to cover the full capital stack for energy and manufacturing infrastructure. Alfred grew up around politics in Washington, DC, and spent nearly two decades moving between government, finance, and technology before his wife, Emily, pushed him to build something in clean energy. In our conversation, Alfred walks me through his journey, and what it takes to build the capital markets infrastructure this country needs to power its clean energy future. Today, Crux has raised more than $77 million, grown to more than 120 employees, and facilitated nearly $10 billion in transactions across the clean energy economy. About Powerhouse Innovation and Powerhouse Ventures Powerhouse Ventures backs seed stage founders building the future power system across energy, infrastructure, and AI. If you are thinking about building something in this space, get in touch with our team. Powerhouse Innovation is a best in class consulting firm, powered by the strongest energy innovation network, data and team in our industry. We partner with world's leading corporations, investors, and utilities to source and evaluate disruptive startups shaping the future of energy and industry. To hear more stories of founders building our energy abundant future, hit the “subscribe” button and leave us a review.
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What this episode covers
Alfred Johnson is the Co-Founder and CEO of Crux, an AI-native capital platform for clean energy and manufacturing. Crux got its start in transferable tax credits, and has since expanded into tax equity investment and debt origination, leveraging software, data, and AI to cover the full capital stack for energy and manufacturing infrastructure. In this conversation, Alfred walks through the path that led him to Crux: growing up in a family of political operators in Washington, DC, walking onto Stanford's Varsity football team, and a front-row seat to the 2008 financial crisis at the Treasury Department. After co-founding and selling his first company, Mobilize, and returning to Treasury once more, Alfred set out to build something in clean energy — a decision he credits to his wife, Emily, who told him that he could solve any problem and should go work on climate change. He also speaks candidly about adapting the Crux product to changing policy landscapes and transformational developments in AI, all while raising three young sons.
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Crux Co-Founder & CEO Alfred Johnson
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