Crystal Cruises Takes to the ... Sky?

These days, brand expansion isn't just a trend—it's the way to make sure a company not only lasts, but creates a legacy for years to come. This week, special guest Edie Rodriguez, CEO of Crystal, which has parlayed its upscale ocean cruises into a first-of-its-kind "air cruise," kicks off a look at some of the most interesting travel brand expansions coming in 2017 and beyond, including the Four Seasons hotel group getting a custom (and extremely luxe, of course) private jet, and home goods companies like West Elm and Restoration Hardware skipping the middleman to put their own shoppable products into branded hotels. Learn more about your ad choices. Visit podcastchoices.com/adchoices