Crystallizing Public Opinion by Edward Bernays

https://thebookvoice.com/podcasts/2/audible/98788 to listen full audiobooks. Title: Crystallizing Public Opinion Author: Edward Bernays Narrator: Daniel Purcell Format: mp3 Length: 4 hrs and 37 mins Release date: 02-28-20 Ratings: 4.5 out of 5 stars, 26 ratings Genres: Public Relations Publisher's Summary: Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.