CSNYC-The Elements of Content Strategy

What is editorial strategy? Why is it so integral to content strategy? And what is the relationship between content strategy and publishing? Jeff MacIntyre, principal of Predicate, will present and moderate a small panel discussion: * Ian Alexander, VP, Eat Media (http://eatmedia.net/) * Craig Bromberg (http://www.linkedin.com/profile?viewProfile=&key=294446) [virtual panelist] * Matthew Geraghty, Senior Content Strategist, Razorfish (http://www.razorfish.com/)