CSR boosts national competitiveness
from CambridgeJBS Hosted by Cambridge Judge Business School
Corporate Social Responsibility (CSR) can significantly increase national competitiveness and there is even greater benefit for those countries with a low innovation record, research by Dr Christos Pitelis and Dr Ioanna Boulouta has shown. Countries with low records of creativity, when compared with high innovators, stand to benefit more by implementing nationwide CSR-based positioning strategies.
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This episode was published on April 3, 2013.
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