CSR Expert: Stop Ticking Boxes! Build Partnerships That Actually Change Lives: Ashley Johnson (Haijahr)

In this episode, we speak with Ashley Johnson, founder of Hyja, a company helping businesses build meaningful partnerships with charities through corporate social responsibility (CSR).Ashley shares how his own experiences with the NHS and family health challenges shaped his mission to help companies make a real impact. From distributing surplus stock to local charities, to creating long-term community partnerships, Hyjas approach turns CSR from a tick-box exercise into something that truly changes lives.We discuss why purpose is essential for motivation, how giving back can improve employee retention, and why smaller local partnerships often make the biggest difference. Ashley also explains the story behind Hyja’s name, its deeply personal logo.If you’ve ever wondered how to build a business with genuine purpose, this episode will bring great value to you.