CSS018: Uncorking Triumph: How Barefoot Wine Defied the Odds and Conquered the Globe

Ever wondered about the compelling story behind a label? Bonnie Harvey and Michael Houlihan, the founders of Barefoot Wine, tell the story that led to the label’s unparalleled success. From humble beginnings, they navigated the challenges of starting with no capital, industry expertise, or the luxury of paid advertising, and defied the odds emerging as trailblazers in the wine industry. This interview delves into the transformation of Barefoot Wine as one of the most widely recognized brands worldwide, the highs and lows of their four-year success journey, valuable lessons learned, the complexities of building a brand from the ground up, and the most expensive lessons any business can learn.   Learn more about your ad choices. Visit megaphone.fm/adchoices