CSS024: Reinventing a 138-year-old Brand Using 21st Century Standards

Discover the secrets behind the evolution of a 138-year-old brand as Jane Francisco, Editor-in-Chief of “Good Housekeeping” and a driving force at Hearst Lifestyle Group, shares her journey to success. Navigating the challenges of revitalizing an iconic publication requires constant disruption and a willingness to embrace change. Join us in this insightful interview as Jane reflects on her early days as an entrepreneur, comparing the concept of success then to her present perspective. Gain valuable insights into the hard-earned lessons she's gathered along the way and her unwavering enthusiasm for storytelling through the lens of a timeless brand.  Learn more about your ad choices. Visit megaphone.fm/adchoices